Real Estate Financing Strategist | Entrepreneur | Mortgage Industry Leader
Bill Rice is a seasoned entrepreneur and mortgage industry innovator with over two decades of experience at the forefront of real estate financing and financial technology. As the founder of REInvestorGuide.com, Bill brings his deep knowledge of investor-focused lending, market strategy, and digital innovation to help real estate investors at every stage grow smarter, faster, and more profitably.
Bill’s career spans an impressive list of industry milestones. He served as Executive Vice President at Quicken Loans (now Rocket Mortgage), where he led National Home Equity—one of the most influential divisions driving the rise of online mortgage lending. He was also one of the original visionaries behind DeepGreen Bank, one of the internet’s first fully digital banks and the first to originate HELOCs online, paving the way for modern fintech lending platforms.
Prior to launching REInvestorGuide.com, Bill built and scaled his own mortgage brokerage business, giving him boots-on-the-ground insight into what real estate investors actually need—from first-time landlords to seasoned portfolio builders. His ability to blend strategic marketing, digital user experience, and underwriting know-how makes him a rare hybrid in the real estate finance world.
At REInvestorGuide.com, Bill’s mission is clear: demystify real estate investing, make creative financing strategies accessible, and empower investors to build wealth with confidence. From DSCR loans to HELOC strategies, from BRRRR financing to 1031 exchanges, Bill creates resources that bridge the gap between lending complexity and investor action.
When he’s not writing about tax strategy or designing lead funnels for our affiliate partners, you can find Bill mentoring new entrepreneurs, speaking on podcasts about fintech and housing markets, or testing rental property calculators with his team.
Why Trust Bill Rice?
- 🏦 20+ years in mortgage & lending leadership roles
- 💡 Early pioneer in online banking & digital HELOCs
- 🧠 Trusted voice in investor education & content strategy
- 🛠 Built mortgage companies and tech-forward lead generation funnels
- 🏘 Real-world experience as an investor & advisor
Follow Bill’s insights on LinkedIn and explore REInvestorGuide.com to see how smart financing strategies can transform your investment future.
